Understanding the Importance of Selling

  • Sit quietly for a moment after you calm your thoughts.
  • Read the dictionary definitions in the chapter for sell and inspire, write them down, and remember them after you fully consider them.
  • List some of your regular activities, which you now realise, are selling. How could all involved benefit when you learn to sell better?
  • List the sales activities necessary from your previously recorded freedom charter.
  • Record how important it is for all that you do a great selling job.
  • Record why the choice is not whether you sell, but whether you do it well and dovetail every time you negotiate a sale!